In this episode of 4×4 Health, we talk with Brian Roberts, co-founder and CEO of PipelineRx. Brian explains that PipelineRx is a “service-enabled technology company” devoted to providing a comprehensive medication management technology platform.

When it comes to Norman Doors, the real shame lies with the designer who failed to account for basic human factors. Far too many HIT applications reflect a disregard for basic principles of human factors engineering.

If you build it, will they come? But, there was a problem. One that virtually all clinical applications face. The calculator, built as a web-based application, did not integrate with Epic, the electronic medical record (EMR) used at Cleveland Clinic. The vision of providing clinicians with a useful and important tool was stymied by the difficulty of accessing and using the calculator.